Seizing people’s attention in an increasingly crowded space is the challenge all advertisers face. On Facebook, given the modest real estate poses quite the challenge for entrepreneurs.

For today’s tutorial you’ll learn how to create instant impact for your ads!

Here we’ve picked out 7 ways you’ll discover key techniques to get your Facebook advertising standout from the group, craft them to optimize persuasion, and make them unforgettable to your customers.

1. Constantly Show Faces
To grab attention right away, ensure that your ad reveals a face.

We love studying faces. Because facial recognition as well as the capacity to read emotions in people’s face are the greatest societal instruments, our brains seek them out everywhere (thus pareidolia – our desire to uncover faces in clouds, on mountains, on Mars).

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