As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first visit to signup to every step thereafter.

Today, we’re taking the next step in analytics by releasing Populations, a new feature that makes it easier for growth marketers and product teams to track and understand key groups of people across their growth cycle.

With Populations, you’ll quickly see how these critical groups are performing, and in just a few clicks easily segment your Populations for greater insights.

With this new feature, you can stay on top of your growth cycle:

  • Track: Create Populations based on any behavior combination they want, to monitor your business growth cycle.
  • Understand: Your data is clearly organized around your Populations so you can quickly understand the health of all of your key growth segments at a single glance.
  • Focus: Quickly know which Populations are growing or shrinking, so you can focus your initiatives on the Populations that need it the most.

Here’s how it works.

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