The Real Reason We Buy Stuff

The Real Reason We Buy Stuff

Have you ever met anyone who buys stuff they hate? Who willingly goes out of their way to blow money just because they see someone else doing it? I haven’t, yet we’re always talking about these “Joneses” who we’re supposedly keeping up with as if we were robots...
A Cheat Sheet to Designing a Pricing Page that Converts

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best,...