Want to Sell More? Highlight Bonuses!

This is so critical that it needs a special call out.

If you go to there store and there are two identical boxes of cereal available for sale at the same price . But one of them includes a plastic toy that the other doesn’t . . . Which will you buy?

Nobody wants to feel their losing something they could have EVEN IF they don’t want it. If a person is aware enough about a product to search for it, then there already exists a desire for the product – maybe weak, maybe strong, but it’s there.

So you really don’t need to put great emphasis on selling the product, but instead put that emphasis into the bonuses. Not only that, let’s use some creative marketing language to create a sense of urgencyWhen you buy TODAY you will also receive these additional bonuses – FREE!

Of course, if they buy tomorrow they’ll get those bonuses tomorrow as well, but that creates a sense of urgency. If you’re list building and you need follow-up ideas, this is also an approach to use – highlight the bonuses in your messages.

Just Added! New bonus.

Is it really new? It is to that person, in all likelihood.

Now, it’s best if you have your own unique bonuses to add. It’s best if you can “one up” other offers, including what the merchant offers.

However, to get started take what exists and simply emphasize it.

Oh- and one more tip. Slap on that shiny logo with a starburst. This triples your sales:

new and improved

There are many more sales tactics that you may have faced- and succumbed to. Car salesmen, realtors and even politicians use methods like Scarcity, Authority and Scarcity all the time. Sell more by using all these methods in one concise spiel. This video explains the rest:

Article contributed by Sandy Perez

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