Guest posting is all the rage. Everyone wants to gain high-quality guest posts on authority websites from company owners, digital organizations, and even SMEs. However, the issue with this is that many websites of high authority appear to charge a lot of money to publish material on their platform.
Billboards no longer carry the marketing weight they used to. Everything is digital and money is better spent on high powered websites and apps.
.How much am I supposed to pay for a guest post? This is where marketers begin to see confusion
This guide will give you an overview of what you should pay for, based on our own internal analysis and years of activity in this field. At the end of the day, metrics drives valuation.
For a guest post focused on metrics, how much should you pay?
General rule: the higher the metric, the higher the fee.
But let’s break it down into the top indicators while paying for a guest post most people look at. They’re divided into four different kinds:
- Moz Domain Authority (DA_
- Ahrefs Domain Ratin (DR)
- Majestic Trust Flow (TF)
- Google Pagerank (now no longer displayed)
Moz Domain authority is the strength or authority of a website
Based on various SEO iattributes, this metric was established by MOZ a decade ago. The total value assesses how well a site can rank on Google From a score of 100, the domain authority is pubicly available.
Obviously, the closer the score to 100, the better the search engines would regard site. This score is influenced by 40 distinct signals that may include, but are not limited to, confidence scores, spam scores, site age, connection speed traffic numbers and site size.
When using the DA metric for guest posting, it is important to find places that have a higher DA rating than 20. You can start within the DA 20-30 + range if you are looking to gradually build up your ranking slowly through a number of guest posts. In a short period of time, if you are looking to really help drive your ranking efforts, then focus on DA 40-50 +.
This generally comes, however, with a good price tag attached. So how much are you expected to pay for the DA range? Let’s break it down based on DA against the volume of traffic below.
This is focused on what has been paid by publishers and what consumers have been paying over the years.
Traffic is ascertained by Google Analytics, Cloudflare or Statcounter. Do not use Alexa as it’s figures are highly flawed.
DR or Ranking Domain
Domain Rating is a website metric that Ahrefs publishes. This metric is designed to represent the strength of the total backlink profile of a website. Performance and indexed pages decide this. On a scale-out of 100, the domain rating is calculated. The greater the value, the better it is.
Ahrefs look at specific domains with a dofollow relation pointing to the website.
The Domain Rating refers to the total linking domains as well as how many of those domains are linked to other particular domains. To assess a website’s ranking, they then focus on applying math and coding.
So what is this supposed to mean?
If you use a no-follow link to link to a website, it will not increase the DR ranking.
As long as dofollow links are used, the domain rating increases. Incidentally the DR rating of this site is 57.
With this in mind, it is also important to understand that you also need to pay attention to spammy places with an average DR rating, but you can not use the DR rating on your own. Instead, you need to look at the domains referred to as well.
For instance, if you plan to buy advertising on a site with DR5 but has a lot of backlinks, it is most likely spammed . On the opposite, if you have a DR 10 site and it has a limited number of reference domains, it is most likely a newer site that did not need enough backlinks to become common enough for a higher DR rating.
And how does that have an effect on how much you pay?
In terms of DR and traffic combined, let’s take a look.
Majestic Trust Flow (TF)
Trust Flow is a metric that Majestic has built to determine how trustworthy a website or page is based on those that connect to it. This works by calculating the output of backlinks pointing to a page. Trust flow is estimated on a scale of 100. The higher the score for Trust Flow, the better.
How much am I supposed to pay for a guest post?
If Trust Flow is high , this means that the site has backlinks of good quality pointing to it. When Citation Flow and Trust Flow are even or similar, with clean backlinks, it means the site has a decent selection of high-quality content on it.
You can start with TF 10 + and work upwards while working off Trust Flow metrics for your guest posts. It can really help with your rankings in terms of the confidence of a website if you can get websites with TF 25 +.
This site’s Trust Flow fluctuates between 40 and 55
Traffic and Site Visits
Traffic is the ultimate metric by which many businesses function. When paired with other metrics, the organic traffic number of a website is one that should not be disregarded. About why? Traffic tells how famous a website is and how many individuals access it.
Website traffic is a good metric to focus on for the following reasons when looking to find places for guest posts:
- It helps improve your efforts at SEO.
- It allows referral traffic to be sent back to your website.
- With potential guests, it helps to boost the brand name.
- It helps to have an effect on your competition.
It’s important to note that actual people are visiting the site while searching for a guest post on high-traffic websites, so you need to make sure the content is fine. But how much do you pay for websites with heavy traffic?
Most websites charge a recrring fee for the post. A minority dont. This depends on your negotiation. Links or mini posts on the front page of the website is often valued at ten times the amounts discussed above. For instance, purchasing a front page review on the New York Times will cost you $5000 a month- as much as a billboard. Consider these recurring expenses.
If you find and negotiate with the right site iwber about the price, guest posts can be affordable. The difficulty lies in the reach out process. Sending emails to site owners and getting confirmation can be difficult, particularly if the site is corporate-owned. Fortunately there are guest post marketplaces out there that bridge such gaps. One place is BuySellGuestPosts. This is one of ten large forums that help marketers and siteowners help each other